Review of reading 3.1 "THE SOCIAL RESPONSIBILITY OF BUSINESS IS TO INCREASE ITS PROFITS"

The basic reason why the doctrine of "social responsibility" involves the acceptance of the socialist view that political mechanisms,not market mechanisms. A corporate use a Corporate Social Responsibility to develop a good image to the consumer. The purpose is their corporate or their brand have place in heart of their consumer. The consumer will think that one corporate cares if the corporate have CSR program. Although many corporate doesn't realization it. Because the consumer imposible to control the CSR program each time. And there is a question here, how the CSR can increase the profit? Little bit difficult to believe it, a good image of one brand can takes a big attention of the consumer. Because,the corporate often use the product to collect the contribution to help the society that have a problem. Like AQUA CSR Program, if the consumer buy a bottle of AQUA,it means he had contribute to help the other society that need a help. So,with this image, the consumer will choose AQUA than the other brands.