Review: case 9.2 Thinning Diet Industry

Diet programs are sold through celebrity endorsements. The diet industry usually use celebrity to promote their product via advertisement. And in fact,since then,the diet industry has grown 15 percent per year with total annual revenues topping $3 billion.
Some diet companies have overpromised quick weight lose and the promises have grown increasingly excessive.
Sometimes,diet product has indirect disadvantages. And I am very surprised when I read in this case, the CEO one of diet industry revealed that fully 90 percent of those who lose weight rapidly on the quick-loss programs regain the lost weight and often more within two years.
And he testified in their industry,they had no expertise and they just really sales personnel.
The other side,often happen the women who using current diet product had their gallbladder removed after participating in the current diet program. So,they sued the current diet company. Because allegedly,the gallbladder damage caused by the diet program. Even though they had no previous diagnosis of gallbladder disease. And as response to the suits,one of diet company stated that obese people are vulnerable to a variety of disease,including gallbladder disease,and indirectly they stated that it is not their false.
And a marketing consultant has observed about the diet industry,the diet industry has philosophy that even if you lose some customers you'll get new ones. To some extent in this industry,a lot more depends on how good your marketing is than your product. And it means,they use the sell-marketing,and they don't care about the product.