Kamis, 29 Oktober 2009

The explanation of utilitarian theory

Utilitarian theory said that all of people's behaviour is based on the utility. The "utility" here means a function of an action that we have done,for our ownself or for the others. And it's the problem. In some condition we must make a decision with two option. The first option if we choose,we will get an advantage for our ownself but not for the others. And the second option bring an advantage for the others and we can get the disadvantage of this if we choose this option. It's depend on our decision,we choose the first option or the second option,but in the fact we usually choose the option that bring advantage for our ownself only! There is no people that want theirself get the disadvantage of everything..
For example,the producer of foods often use a dangerous materials to subtitute the
materials usually used. It usually happens if the materials used to make some products (foods in this case) is expensive. And they will subtitute with other materials that cheaper than the first materials. Why they do that? If they can make the cost lower,and they sale their product with the market price (same with the other),they will get higher benefit than if they use the first materials.
And it also can caused that producer want interested the buyer with a cheaper price..
We often see a similar case like this in television,exactly in "reportasi investigasi trans tv". There is an ocnum sale a cow meat that cheating the buyer with an unethical action. He force the cow to drink a lot of water,so the meat will be more heavy than before. And of course,he will get more advantage than if he use a normal action. Obviously,in this case,it's not dangerous for us,
but he had tortured the animal.
Other case,
like a person that cheating a consumer of the famous brand,"johnson & johnson". He take an empty "johnson & johnson" packaging, and he put with others materials was made by him (of course,it's not have a standard of health),and then sale it with the same brand. If we don't look closely this product,we may cannot get the different of the real product and the forged product.
We all know it's unethical,may be the cheater that we discussin above know it's unethical too.. But we usually doesn't care about ethical or unethical,
but we always care the advantages or disadvantages of this our own self,not for the others.

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